As part of the Design Team at Outfittery, I have been leading and contributing to a wide range of creative campaigns. My responsibilities primarily focus on developing impactful social media creatives, influencer marketing assets, CRM and email designs editorial layouts for magazine articles, and motion design.
For each campaign, I aim to craft visually engaging and cohesive visual narratives that resonate with our audience and elevate the brand. I also actively participate in photoshoots, offering design direction on set to ensure alignment with our creative vision and brand aesthetics.
Below, you can find a curated selection of design examples showcasing my work across various campaigns and channels.
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SUMMER CAMPAIGN, 2024
For the Outfittery Summer Campaign 2024, I had the pleasure of leading the design and visual direction to bring an energetic, vibrant summer vibe to life. Drawing inspiration from bold, summery colors and dynamic abstract shapes, I helped shape a visual language that was both fresh and eye-catching, perfectly suited to the season’s spirit.
My roles were:
Visual Brainstorming: Defining the vibrant, cohesive campaign direction.
Final Look: Designing with dynamic colors and abstract patterns.
CRM Designs: Creating eye-catching, energetic email designs.
Magazine Layouts: Crafting engaging editorial visuals.
SoMe Creatives: Developing impactful social media ads.
Influencer Videos: Helping create bold, campaign-aligned video content.
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Additionally, I played an active role during the shoot, ensuring that the visuals captured the essence of the creative concept while maintaining the high standards of design.
Social Media Creatives
Magazine Visuals
Link to Magazine:
YOUR SHOP FEATURE LAUNCH, 2020
I was responsible for creating engaging and visually stunning animated content for the launch of Outfittery’s Your Shop feature in 2020. The goal was to clearly communicate the functionality of the new feature in a fun and accessible way. Your Shop allows customers to customize the contents of their curated box before it ships—swapping out any items they don’t love for something that suits them better.
The final animations were used across multiple channels including YouTube, the brand’s website, CRM campaigns, and social media platforms—ensuring a consistent and engaging customer experience at every touchpoint.
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BACK TO SCHOOL CAMPAIGN, 2024
For the Outfittery Summer Campaign 2024, I had the pleasure of leading the design and visual direction to bring an energetic, vibrant summer vibe to life. Drawing inspiration from bold, summery colors and dynamic abstract shapes, I helped shape a visual language that was both fresh and eye-catching, perfectly suited to the season’s spirit.
Visual Brainstorming: Defining a clean, focused, and cohesive campaign direction.
Final Look: Designing with dynamic lines and clear visual hierarchy.
CRM Designs: Creating sharp, motivating email visuals.
Magazine Layouts: Crafting clean and professional editorial visuals.
SoMe Creatives: Developing high-impact social media ads with a back-to-work energy.
Influencer Videos: Assisting in the creation of campaign-aligned video content.
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SPRING CAMPAIGN, 2024
The Spring Campaign 2024 embraced a fresh and uplifting mood, reflecting the energy of the new season. We worked with delicate white floral line illustrations layered over soft pastel backgrounds to create a light, airy feel. To give the visuals more pop, key product images were highlighted using bolder tones from the pastel color family—adding a vibrant touch while maintaining a calm and elegant look.
Social Media Creatives
My responsibilities included:
Visual Brainstorming: Shaping a soft yet energetic visual direction inspired by springtime renewal.
Final Look: Creating a balance between gentle florals and vivid pastel highlights.
CRM Designs: Designing light, inviting email visuals with strong seasonal cues.
Magazine Layouts: Blending illustrative elements with clean layouts for editorial pieces.
SoMe Creatives: Developing soft, scroll-stopping social media visuals.
Influencer Videos: Supporting the creation of spring-themed video content with a fresh, visual language.
