In this project, I was responsible for creating 3D environment, compositing and visuals for AR app.
About the project: Even before mankind was hit by the COVID-19 pandemic, a trend could be observed in which people increasingly escaped into virtual worlds and alienated themselves from reality. Similar to other trends, social media is reinforcing this escapism and the creation of virtual realities and fake personalities. Social networks, online gaming platforms and pornographic websites often feed unrealistic expectations that spill over into society and contemporary pop culture. These absurd expectations lead to increased feelings of inadequacy and suffering within the young population.
Reshma Saujani, founder of „Girls Who Code“, sums up the problem as following:
"We raise our girls to be perfect, and we raise our boys to be brave."
The Collection will address this silent oppression and the resulting new social movements. To demonstrate the fusion of a fictional reality with the real world, 3D objects were developed and designed to be incorporated into a fabric/textile print. In this way, 2D and 3D images are merged into one design. By the help of an app that was developed for this purpose, it‘s not just the garment as such that is visible on the screen, but it also changes its shape in the scanning process.
Art Direction & Fashion @arabellaromen
Assistant by @nads.studio
Photography & Post Production by @rianonvran
Textile 3D Print Design @11v151131_m06
3D Environment of Venus Scene: @keyaha_
3D Artists @11v151131_m06 and @lex.space
Collab AR App @antoonfilato with @keyaha_
Set Design @stefanie_grau
Makeup by @lxninja
Models: @sonjaklnge @mirovonberlin
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Accessories & Shoes by
@johannagauder @dior
Assistant by @nads.studio
Photography & Post Production by @rianonvran
Textile 3D Print Design @11v151131_m06
3D Environment of Venus Scene: @keyaha_
3D Artists @11v151131_m06 and @lex.space
Collab AR App @antoonfilato with @keyaha_
Set Design @stefanie_grau
Makeup by @lxninja
Models: @sonjaklnge @mirovonberlin
-
Accessories & Shoes by
@johannagauder @dior