OUTFITTERY Spring Campaign 2025
Developed by our in-house creative and studio team, this campaign captures the lightness and joy of spring. Through soft color palettes, natural textures, and floral elements, we crafted a cohesive visual story rolled out across studio photography, social media, CRM, and print. A collaborative effort celebrating the season’s fresh energy and approachable style.
My Role:
I contributed to the creative development and execution of the campaign, including:
- Art direction of campaign visuals and print assets
- Design and adaptation of key visuals
- Social media creatives
- CRM newsletter designs
- Contribution to the online magazine layout
- Assisted with art direction on set during the studio shoot
The campaign was rolled out across multiple channels, including paid and organic social media, YouTube, CRM newsletters, digital ads, and print. Its flexible visual system ensured consistency while adapting to various formats and audiences.
